Caching can dramatically improve page load time, transforming your user experience. ISPs can improve their user experience to gain an edge over the competition and reduce subscriber churn.
In most cases, a transformed user experience is at least a strong #2 reason for deploying a cache. In many cases, it is actually the #1 driver, particularly:
- in higher/cheaper bandwidth locations
- for Wireless ISPs that rely on Satellite connections – caching delivers an even greater improvement in internet access speeds due to the significant reduction in latency for cached content.