"Installation of the device was very simple."
Ruggiero Antonio, Company Director, ASComputer, Italy
"CACHEBOX is very easy to configure - we literally just plugged it in and everything was up and running in no time"
Eli Vaughan, Networks Administrator, Medicine Park, USA
"We've seen speed increases of up to 60% and it's never below 20%"
Felipe López Placencio, IT Analyst, Pontificia Universidad Catolica de Valparasio
"Easy deployment and reliable support from a local partner"
Afzal, Ministry of Gender, Maldives
"We wanted an appliance that was easy to learn and use and that’s what we got with DNSBOX"
Paul Schuur, Senior Consultant – Qwise B.V., Holland


Mike-clarkMike Clark, Chief Executive Officer
Appointed CEO in 2001, Mike has an extensive general management background built over 30 years. He has worked in many industries, in both small and large companies, with significant exposure to all key business functions and in-depth experience in strategic marketing, sales, financial control, organisational and operational design, and IT systems implementation.

Previously he led two company turnarounds, as a consultant led major organisation restructuring projects in large companies including the transformation of BP in the early ‘90s and was Global Head of Business Development for APV, leading marketing in 40 countries.  His early career included a number of technical roles. Mike has an MBA from London Business School.

Dave-gravellDave Gravell, Business Development Director
Dave is responsible for identifying and growing new markets for ApplianSys.  Prior to joining ApplianSys Dave held sales positions at Whitechapel Computer Works, Digital Equipment, OnStor, and set up Northern Europe operations at MIPS Computer Systems.  Dave holds a BSc in Physics and a Masters degree in Computer Science.

MagdalenaMagdalena Jovanovic, Sales Director
Magdalena has been passionate about delivering excellent customer service since her early experience in the luxury retail sector, working for super-brands such as Harrods and Christian Dior.  She joined the ApplianSys sales team in 2005, initially focusing on DNSBOX sales, which she still heads up today. As Sales Director, Magdalena has developed an international team of sales professionals to deliver on her vision of ‘Sales-as-a-Service’: a world-class consultative service where “putting customers first” is not simply marketing hype.

Roger-ClarkRoger Clark, Head of CACHEBOX Sales
Roger is a veteran sales and marketing all-rounder with a background that spans many sectors including technology, financial services and leisure. He spent the first decade of his career as an award-winning photographer, shaping his intense customer focus building a highly successful upmarket portraiture business.

The passion, creativity and capacity for hard work he exhibited then are undiminished today. Over the years, Roger has managed a successful web design company, headed marketing at a city stockbroker for 3 years, directed marketing for the British Bobsleigh and Skeleton Association, worked as a sales and marketing consultant for a wide range of clients and turned around a country house hotel. He was the CEO of an IT services company which became an ApplianSys channel partner back in 2004. He then brought his expertise to the ApplianSys advisory board before joining our team full-time in 2010.

Grahame-daviesGrahame Davies
Grahame was part of the team that started low cost Internet access in the UK in 1992 at Demon. He was later Managing Director of Easynet Group plc where he was in charge of organic growth strategy and acquisitions in the UK and mainland Europe.Grahame has had seats on both the Internet Watch Foundation board and the Nominet Policy Advisory Board. Grahame is currently non-executive chairman of London Internet Exchange (LINX), the largest and most successful Internet exchange point in Europe and Chairman of ISP Lumison.

Richard-hydeRichard Hyde
Richard is a Chartered Accountant and CEO of a business, focusing on industrial brands.  He is a non executive director of Centro, the west midlands passenger transport authority and was deputy chairman of Advantage West Midlands, the regional development agency.  Prior to his current role Richard held positions at Price Waterhouse and 3i working with a portfolio of fast-growing entrepreneurial firms.


Specialist advisors

hugh-rossHugh Ross
Hugh Ross is Managing Director of Market Planning International, a specialist marketing agency.  Prior to that he held a variety of positions with BMRB International, Schering- Plough and ICI Fibres.  Hugh recently completed 6 years as non-Executive Director of Traidcraft plc, the UK’s pioneering Fair Trade organization. He is on the training faculty of the Chartered Institute of Marketing.

Rob-mugglestoneRob Mugglestone, HR Advisor
Working as a consultant facilitator, coach and learning & development manager, Rob specialises in improving business relationships and helping individuals to extend and reach their potential; driving organisations forward. Rob is accredited by Performance Consultants and is qualified in various psychological tools such as Myers Briggs Type Indicator and the Torbert Leadership Development Framework. Other clients include Coca Cola, HSBC, PriceWaterhouseCoopers, BG, Laing O’Rourke, Grosvenor, European Central Bank and Cadbury’s.

Blank-imageDaniel Tulen, Product Management Adviser
Since 2000, Daniel has worked at the forefront of the DNS, DHCP & IPAM (DDI) industry. Daniel’s breadth of experience as a customer, reseller and vendor has made him a respected industry consultant. He has been heavily involved in developing multi-vendor solutions for high-end enterprise environments and small specialist environments. Before joining ApplianSys as a specialist adviser, Daniel formed the EMEA Professional Services team for a large, international DDI vendor.

Andy-barkerAndy Barker, Marketing Advisor
Andy is an expert in technology marketing with broad International experience. Before joining ApplianSys Andy was Head of Digital Products at ViewSonic Corporation.  He has also held senior management roles at Fujitsu Siemens, Xerox Europe, Compaq, Virgin Retail and GAME Ltd.


Keith-WilleyKeith Willey, Business Strategy Advisor
Keith is a Professor of Strategic and International Management and Entrepreneurship at London Business School and formerly Executive Director of the School’s Foundation for Entrepreneurial Management. He leads the Managing the Growing Business and New Technology Ventures courses.


Tim-CouperDr Tim Couper, Technology Strategy & Implementation Advisor
Tim and has gained extensive experience over the last 20+ years, leading and assisting technology companies.  He holds technical advisor and non-executive director roles in a number of software & systems companies, and continues to be in demand internationally as a consultant, team leader/mentor and speaker in the UK, Europe and USA. Tim holds a doctorate in Mathematics from Oxford University.

ed-mooreEd Moore, Founder
Ed Moore is a serial entrepreneur with a track record of initiating technology based startups.  Previously a Partner of Frontiers Capital venture fund, Ed was responsible for technical input and due diligence reviews. He has 15 years blue-chip experience in IT operations management, working for Carphone Warehouse, the Bank of England, SmithKline Beecham, Union Bank of Switzerland and 3Com.