Austin City: No Limits for ApplianSys
ApplianSys is pleased to announce the opening of a US office in Austin, Texas. This increased presence in the US will allow ApplianSys to better serve US Education, ISP and Enterprise customers, as well as strengthen sales and technical support to its channel partner community throughout the Americas.
ApplianSys CEO Mike Clark explains: “Our first US customer back in 2003 was to Bell County District Health in Temple, Texas, who bought a DNSBOX solution. So it seems only right and proper that our new US base is just down the road in Austin! Since then, we’ve seen our sales across the Americas grow year on year, and of course around the rest of the world, so that we now have customers in 135 countries.
“But in recent years we have seen particularly sharp growth in Latin America, Canada and the United States. CACHEBOX sales to US school districts have risen steadily for 3 or 4 years. As always, increasing bandwidth has simply created further demand for content, and the need for caching has not gone away, but instead become more critical.
“This trend reached the point where the FCC decided to allocate budget specifically for web caching in the schools E-Rate funding cycle for 2015 – and expects to continue it to at least 2019. Well when we started out nearly 15 years ago, the UK government was doing the same thing for UK schools. In the face of the dot.com crash, that’s where we first focused, with dedicated cache appliances designed to meet the specific needs of schools. We gained high share of the UK market, and that got our business properly started.
“In this first E-Rate caching cycle, we were delighted to find that ApplianSys came out as the leading vendor, awarded 25% of bids submitted. With many more schools expected to use funding for caching in the upcoming budget years, and with high growth in other segments in North and South America, it became obvious to us we need to increase support to the sales and support partner network we already have in place across the continent, by putting more boots on the ground.
“Austin is a great location for us – half way across the US, a strong IT city, well positioned to serve Latin America as well as North America and an exciting place for our people to live and work.”
Austin is the state capital of Texas and the 11th most populous city in US and the nation’s fastest growing, having doubled in population in 20 years.
It’s location in the South Central region of the country lend it a diverse cultural character with over 30% of the population speaking Spanish as a first language. It’s the ‘live music capital of the world’, home to Austin City Limits, Keep Austin Weird and the US Formula 1 Grand Prix.
The proliferation of technology companies with operations in Austin has led to the region’s nickname, “the Silicon Hills”. It was recently recognised by Forbes Magazine as having the strongest Technology sector of any US city.